In the mind-boggling world of Digital Marketing, how do you not only keep pace with but innovate your offerings as fast as technology evolves? Hear the Top3Practices that help Kajal Sinha, Founder & Business Head, Media Conversion, stay anchored and yet take flight and create trailblazing solutions for her clients. For all the young entrepreneurs, Kajal’s Practices will give valuable insights on what creates success.
Kajal Sinha is a dynamic, vibrant entrepreneur and leader with the vision and execution capabilities for offering cutting-edge solutions in the Ad Tech space.
She has diverse experience through her career, specialising in Digital Marketing. She started her career as an Interior Designer with Delhi Metro Rail Corporation and subsequently in a HR Consultancy.
As a successful achiever of several milestones, she worked with premier travel portal Yatra.com and event portal Buzzintown.com on her way up to Vdopia Inc.
After working for almost 11 years in handling online sales of websites like Indiatimes.com, Economictimes.com, Idiva.com and Timesofindia.com, with this vast and in-depth experience Kajal decided to start her own venture and then the idea of Media Conversion hatched to reality.
She is the Co-founder of Media Conversion, a Mobile & Video Technology platform. As the Business Head of the Company, she has built the brand from the scratch. Starting in September ’14 with Religare as its first client, Media Conversion has now more than 80 top brands in its client portfolio and had achieved break-even in 9 months. Media Conversion is a programmatic video platform, which enables to get the right set of audience to brands and hence maximize ROI.
Catering to multiple industry verticals like FMCG, BFSI, Auto, e-Commerce, Telecom, Education, Lifestyle to name a few, Media Conversion advertises for noted brands like Cisco, HP, Renault, General Motors, Honda, Flipkart, Snapdeal, and many other global players. The company has grown phenomenally since its inception with impactful impressions throughout the domains of Mobile Advertisement and Video Advertisement.
For Kajal Sinha, Internet is an empowerment and it is possible to create wonders out of limited resources using it.She believes that technology can inspire Creativity of video ad contents and target relevant consumers to drive maximum ROI for brands.
At the core of her work philosophy is the passion to offer honest and relevant business returns to clients following transparent business methodologies. This has helped her venture to become a reliable ad network for top global brands.
Awards & Recognition
Women entrepreneur of the Year 2018
The company is recognized by rating and review platforms like Silicon India and CEO Magazine as one of the notable startups in India. The Magazine awarded the company, BRAND OF THE YEAR IN MEDIA & TECHNOLOGY CATEGORY.
Silicon India recognized Media Conversion among the Top Ten most promising ad serving and retargeting Technology Platforms
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